Broadcast Email Marketing: 8 Reasons Why You MUST
Think you don’t need to do broadcast email marketing?
Or, you know you should but you’re worried what kind of content to write about?
The only reason you’re doubting that you should be doing broadcast email marketing, or are fearful of it, is because you probably don’t truly understand WHY you should be doing it and its tremendous value to you and your business!
This is going to be a rather in-depth blog post that I cover here so grab yourself a cup of coffee or glass of Pepsi and let’s get into this.
Here are the 8 reason’s why you must be doing broadcast email marketing.
Broadcast Email Definition
So, what is a broadcast email? An email we send out to our email list regularly. And they’re basically emails about nothing. Might seem confusing but I mean that almost literally.
To keep it really simple: they are email’s we send out on a daily, or a very regular at least basis.
This doesn’t mean you have to write out 1 email every single day. I’ve written out an entire week’s broadcast email.
Without confusing you let’s look at some example’s of daily broadcast email’s which are just basic touch points with our subscribers.
Recognition as a Leader in Your Industry
This may seem like a bit of an intense point to start on but frankly there are few things more important.
The likes of Dan Kennedy always preach about being the ‘King of the Hill’ or the Authority in your niche.
That may come off negatively but in broadcast email marketing its a very legit reason to be doing it. And daily if you can!
Doing so really separates you from the market as you continue to share tips and give value building up your customer goodwill to the point where you’ll be recognized as a leader in your industry.
This is highly important because people will turn to you when they need advice which makes you an influencer and that’s how you turn followers and prospects into customers and clients.
Increase Lifetime Customer Value
If you don’t know what your customer lifetime value is then basically what it is is how much a customer is worth if they go thru your entire sales funnel. If you don’t know what that is either then click on the links and do a little more study as it’ll really help you build your business moving forward.
Let’s say for example if your customer stays with you and buys everything you have to offer, in terms of commissions, they are worth $4,500 to you as a customer.
By doing email marketing you will increase the value significantly. I’ll give you a personal example of mine i’ve used in another niche so you know that it’s not always about marketing or business.
My contemporaries in this niche are often struggling to make $27 monthly subscriptions or on the top end $197 monthly subscriptions which are rare.
Using broadcast email marketing I was able to connect with people which is important, establish myself as a leader in that industry, and start selling annual memberships to the tune of anywhere between $697 up to $997 depending on what offer I was running.
You can’t tell me there isn’t a difference between $27 and $997? That’s the power of broadcast email marketing particularly doing it consistently and when you have the full ability doing it daily.
Need Less Leads to Make big Money
Here’s the thing. Email ‘gurus’ will tell you you should be making $1 per email subscriber per month.
To break that down what they mean is that if you had 100 people on your email list you SHOULD be making $100 per month.
That money could come from 1 sale it could come from 100 obviously depending on what you’re offering and your commission level.
Now, if that’s the norm then here’s what I did following these principles from the start:
At that point I only had 6 people on my email list. When I made my first sale which was worth over $1,600 and then a further $150 came passively over the coming few months.
I backed that up, proving that this isn’t a fluke, by making a $1,250 sale when I only had 13 people on my list.
I completely blew out the water the $1 per subscriber per month and the only reason they say that is because they don’t know how to do broadcast email marketing.
Charge Higher Prices or Sell High Ticket Items
I’ve already touched upon this in the previous points but to drive it home a little further.
If all you do is ‘product flog’ meaning you send out an offer every single day to your email list people won’t connect with you. They won’t see you as a leader. And yes absolutely you might make a small $27 sale or $97 sale here and there but you won’t be able to make money that actually matters.
I spoke earlier of being able to sell $697-997 products doing broadcast emails daily and because my competitors didn’t, all they did was send daily offers, it allowed me to sell high ticket items AND charge higher prices because I actually had an email marketing strategy known as broadcast emailing.
Convert Freebie Seekers Into Buyers
I don’t like the term freebie seekers. Its something the gurus like to use often however because they mostly look at people solely as numbers. Real email marketers don’t they understand that people opening the email are just that… PEOPLE.
As simple as that may seem it is often something forgotten far too often in the world of business. Especially in the online world because we don’t meet many people face to face.
You can actually convert freebie seekers into buyers using broadcast email marketing and its done thru connecting with them, showing them you’re real and authentic, and daily broadcasts allow you to do that like no other platform.
You Stand out From 99% of Marketers
I’ve talked before about product floggers. People emailing out offers blatantly telling people to “buy my s…” This is absolutely not the way its done. That’s about as amateur as it gets and you know better that’s why you’re here, isn’t it?
The sad part is that that’s what 99% of the marketers are doing. It’s sad because there’s so much more success to be had, profits i’m talking about literally, if you are just willing to do a little bit of work!
An easy way to stand out from the crowd is to do daily broadcast emails connecting, sharing, giving value, being vulnerable, being a leader like most others AREN’T.
Doing this quickly and easily makes you stand out. Meaning you are front of mind when people want to do business. They will be ready to come to you because you are who they think of first.
You Will Find Your Core Group of Customers
One theme that i’ve drummed over and over again in this training is: Connection!
By doing daily broadcast emails you’ll come to find your core group of customers which is where you will find joy in your business and a lot of profit.
Doing broadcast email’s should be a lot about your day to day happenings in life and that’s what creates the connection between you and prospects.
Doing so allows your values and personality to shine thru polarizing the market. Meaning people will love you, people will hate you. And that process allows you to build your core group of customers.
I have a customer for example from this very process that has followed me for 7 years now. Can you imagine how much that is worth to your bottom line beyond $1 per month?
No Need to EVER Use Hype or BS Marketing!
If anyone knows me well enough they know how much I hate hype! And, the only thing I hate more in term’s of marketing is b.s.
There are a lot of good people out there legitimately wanting to build a business online but due to hype and b.s.
As a result they fall prey to the “3 click’s you’re a millionaire” marketing message many gurus out there do.
DON’T DO THAT. Or we won’t be friends for very long, okay? lol. Let’s bring it down a notch…
At the end of the day you won’t have to hype anything up or lie about it because your broadcasts will do all the things required to gain the “know, like, trust factor” that helps you sell without selling because you’ll gain influence.
Broadcast Email Example’s
Here’s 1 example of a daily email i’ve sent to my list copy/pasted word for word:
Subject Line: I was STILL Excited! But why?
You can almost see how this email is dam near about nothing, can’t you?
I literally got a book about marketing. I got excited about it. And sent out a broadcast to my list about it. Literally that’s it.
What happened? I got a commission from it. And, that’s how simple this 1 email per day formula can be.
Broadcast Email Marketing Outro!
I believe if you’ve read this far you really truly understand the value of doing broadcast email marketing.
I’ve just give you 8 reasons you absolutely MUST do it! If you’re not convinced by now i’m not sure what will convince you? Perhaps the reminder of the fact that 7 figure marketers make between $10,000 and $25,000 daily from it?
Your turn now! Comment below which of these 8 reasons motivate you the most to start, TODAY , your broadcast email marketing.