What’s Your Unique Selling Point?
Today I went thru a training that was rather basic but it helped me understand a unique selling point.
Its definitely important and can’t be ignored because ultimately its what differentiates you from the rest of the market, or your competition I should say.
The fact of the matter is that most people have access to selling what you have to sell.
The fact of the matter is that everyone can compete on price as shown by ‘discount’ places all over the world.
The fact of the matter is that not everyone is YOU or what YOU have to offer.
And there in lies your unique selling point.
There are a few things I want to cover in this post including:
- Google’s definition of unique selling point
- What is unique selling point in a business plan?
- Unique selling point ideas
- USP Slide and Video
As you can tell by the points this post is really more about the business side of a unique selling point.
So, with that being said let’s get stuck into it:
Google’s Definition of Unique Selling Point:
When first doing my research beyond the course I studied today the first thing I found was google’s definition of a unique selling point.
It comes across as unique selling proposition but frankly its the same thing so don’t worry about the words being used its the same thing:
“A unique selling proposition (USP, also seen as unique selling point) is a factor that differentiates a product from its competitors, such as the lowest cost, the highest quality or the first-ever product of its kind. A USP could be thought of as “what you have that competitors don’t.”
I have to say that I totally agree with Google’s definition of a unique selling point and its basically a more defined write up of what I already wrote in the introductory, right?
So, my definition is really quite simple:
“your unique selling point is what you have to offer that no one else can”
What is Unique Selling Point in a business plan?
So getting stuck into this a little further let’s look at your USP in a business plan.
What’s the purpose of your business plan? To pitch your product or services, isn’t it?
If thats the case then great you’re already at a unique point.
However, there are businesses that we find online or offline with network marketing like opportunities.
How do we get that point covered? We’ll talk about that a little later on.
As it pertains to your business directly your unique selling point must show, and really highlight two things:
- What do you offer that’s different?
- Why your service is different?
- How it benefits whose wanting to buy?
Point 1. What do you offer that’s different?
- Do you offer a product that’s unique to your company?
- Do you have something no one else has?
- Do you have proprietary technology?
- Do you sell a product locally that’s only available internationally?
Point 2. Why your service is different?
- Do you offer a service that’s unique in your niche, market, sector, region, state, area?
- Do you offer extra service that isn’t available anywhere else?
- Do you provide the best service in your market?
- What about your service that’s only available from your company?
Point 3. How it benefits whose wanting to buy?
This is something that’s always missed because we’re too busy trying to sell the ‘deliverables’ meaning what they’re going to get.
Frankly, most people don’t care but if you can offer it to them in terms of a unique selling point that really offers something that’ll benefit THEM then you’re half way successfully already.
Its a big mistake salesman make is selling features instead of benefits.
Unique Selling Point Ideas
So, we’ve already gone into how a unique selling point goes in business and its absolutely applicable to this topic as well.
What i’ll do here instead is give you some online marketing ideas as I know you’re most likely wanting to build an online business so let’s go!!
Online marketing offers many opportunities for us all to take care of.
With so many opportunities comes dam near copy cats out there its at times hard to differentiate.
How leaders position themselves however is using USP’s. And the way they do that is offering things only THEY can offer.
An example can be:
- eBooks – something you’ve written yourself, which honestly you can compile from good blog posts you’ve already written using content repurposing methods
- Online courses – Courses you’ve produced available only to customers
- Access to Private facebook Groups – Groups you’re in or have created yourself that’ll benefit what they’re getting involved in with you
- Direct email access – Definitely one of the best options I believe second only to Facebook or Instagram direct messaging because of how personal it is
- 1 on 1 coaching – In my opinion, from a consumer’s perspective, this is the best unique selling point you can make because its 1 on 1 time with someone the know, like, and trust
- Group masterminds – Multiple customers you’re bringing together so they can share new found knowledge, ideas, and strategies all can benefit from whilst keeping each other accountable
- Voxer or Viber – again like 1 on 1 emails, coaching, facebook or what ever getting personal is the real value you’re providing here
These are 6 things you can use to put yourself in a category of your own.
It all makes 100% sense right because if someones interested in you and what you’re putting out there they’re naturally going to want more.
Then they take the next step and invest in what you’re recommending or offering then what you have on offer is unique to you only – BOOM!! The sale has pretty much sold itself on the deal.
Unique Selling Point Slide
I thought this was a pretty good slide on unique selling point:
Unique Selling Point Video
I also found this video rather helpful and I believe you will too:
Unique Selling Point Summary
I trust this training blog post was helpful to you and your business.
Irrespective of whether its a traditional business or an online business I believe the topics covered and the points brought up are relevant and applicable to you in some way shape or form.
So, what’s yours? If you don’t yet know your unique selling point comment below or message me directly on facebook and let’s get you sorted!